About Us

FreshTrack Tech has developed innovative colorimetric sensing films specifically for monitoring shrimp freshness. These films, made from biocompatible Polyvinyl alcohol (PVA) and dyes derived from Arnebia euchroma, demonstrate impressive capabilities. FreshTrack Tech's films change color to directly indicate the freshness and potential spoilage of packaged shrimp. Additionally, the antimicrobial and antioxidant properties from Arnebia euchroma help preserve product quality. By addressing critical concerns around freshness, shelf life, and quality, these films have become essential tools for both seafood producers and consumers.

Vision

To transform the seafood industry with smart packaging solutions that guarantee optimal freshness and product quality and drive sustainability.

Mission

To empower consumers to make informed choices about seafood through the seamless integration of pH-responsive smart packaging solutions and real-time freshness monitoring.

Problems To Solve

Outdated Packaging
Solutions
Conventional packaging practices have centred around fundamental protection, inadvertently overlooking the evolving needs of the modern food industry. In the realm of seafood packaging, the conventional approach has primarily revolved around safeguarding products from external impurities.
Insufficient Mechanical Strength of Chitosan
Chitosan, a commonly used biopolymer, exhibits insufficient mechanical strength between 18-28 MPa. This shortcoming impedes its suitability for expansive production and diverse applications, compromising its effectiveness and endurance across diverse applications, including critical areas like packaging.
Anthocyanin Leaks and
Instability
The utilization of anthocyanin, a natural dye known for its vibrant colour and eco-friendly properties, in shrimp packaging poses multifaceted challenges. One such issue involves its susceptibility to leakage from packaging materials, resulting in undesirable colour migration and potential compromises in the visual appeal and quality of packaged shrimp.

Our Solution

Freshness Monitoring

FreshTrack Tech has bridged the gap between traditional practices and the dynamic demands of today's food industry. By integrating smart packaging technology, including pH-responsive sensors and colorimetric sensing films crafted from biocompatible Polyvinyl alcohol (PVA) with dyes derived from Arnebia euchroma, the company has offered real-time freshness monitoring.

Advanced Packaging Solution

FreshTrack Tech's packaging solution has addressed the issue of low mechanical strength in chitosan-based materials through the strategic integration of advanced materials and design. By incorporating colorimetric sensing films into the packaging, the company has introduced a reinforcement layer that enhances mechanical integrity.

Colorimetric Sensing

FreshTrack Tech revolutionizes shrimp packaging with colorimetric sensing films. By combining biocompatible PVA and Arnebia euchroma-derived dyes, the company creates films displaying a spectrum of colors. These films double as indicators, revealing freshness status and potential spoilage. A transformative solution for industry challenges.

Competitive Advantages

Testimonials

Sebastian
"Absolutely mind-blowing! FreshTrack Tech's colorimetric sensing films have revolutionized the way I perceive shrimp freshness. The vibrant colors are not only visually appealing but also a foolproof indicator of the product's condition. A game-changer for seafood enthusiasts like me!"
Trevor
"I've tried various freshness indicators for seafood, but FreshTrack Tech's films are in a league of their own. The use of Polyvinyl alcohol and Arnebia euchroma dyes is pure genius. My shrimp never looked so fresh, and the added antimicrobial properties give me confidence in the product's longevity."
Leonard
"Talk about innovation! FreshTrack Tech's colorimetric sensing films are like magic for shrimp lovers. I was skeptical at first, but the results speak for themselves. The dynamic color changes not only assure freshness but also make the whole experience visually exciting. I'll never buy shrimp without these films again!"

Meet The Team

Tan Buu Le

Chief Executive Officer

Mr. Tan Buu Le is a seasoned professional with over 24 years of diverse experience in leadership, management, quality control, entrepreneurship, and customer-centric operations across various industries. He has worked in various roles, including Staff Member, Material Supply Staff, Technical Staff, Shop Owner, Footwear Technical Staff, Merchandise Inspector, Inspector, and Store Owner/Manager. As the Chief Executive Officer of FreshTrack Tech, Mr. Tan Buu Le oversees the development and implementation of innovative colorimetric technology. He also manages cross-functional teams to ensure the company’s success within the Canadian market.

Thi Phuong Anh Nguyen

Chief Operations Officer

Mrs. Thi Phuong Anh Nguyen is a progressive and results-driven business operations expert with over 39 years of experience. Proficient in business planning, product development, and stakeholder management, she has a proven ability to establish and grow businesses by focusing on efficiency and profitability. Mrs. Nguyen has held roles as a Sales Manager, Owner, and Business Owner/Director. As the Chief Operations Officer of FreshTrack Tech, Mrs. Thi Phuong Anh Nguyen focuses on driving operational strategy, implementing necessary technology infrastructure, and developing long-standing supply chain partnerships to ensure the company’s success within the Canadian market.

Phu Quoc Pham

Chief Technology Officer

Mr. Phu Quoc Pham is a visionary professional with over 22 years of experience, proficient in business development, financial strategies, marketing, and decisive problem-solving. He has worked as a Medical Engineer and a Vice Director. As the Chief Technology Officer of FreshTrack Tech, Mr. Phu Quoc Pham continuously drives innovation and strategic growth. He leads the company’s technological advancement, and his leadership is instrumental in shaping strategies for colorimetric sensing films and smart packaging systems, ensuring the company’s success within the Canadian market.

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